Resume | Notion

Work Experience

Credible

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c2535802-039d-4f72-adae-919fcd49435c/1c1df299-e85a-4524-9dc6-5779e2584713/1631346087082.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c2535802-039d-4f72-adae-919fcd49435c/1c1df299-e85a-4524-9dc6-5779e2584713/1631346087082.jpg" width="40px" /> Personal Finance Editor | ****October 2023 - Present

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Dribbble

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/13991a77-f296-4219-9f3d-67611c6e41e8/DribbbleLogoOriginal.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/13991a77-f296-4219-9f3d-67611c6e41e8/DribbbleLogoOriginal.png" width="40px" /> Senior Content Marketing Manager | ****August 2020 - August 2023

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I was responsible for managing and scaling the content across Dribbble's editorial and marketing channels with a focus on Dribbble's SEO hub and email communications.

Developed an SEO content strategy. Drove organic growth across Dribbble’s business lines while serving our various audiences.
Managed editorial calendar. Planned, assigned, edited, and published all editorial contributions ensuring brand standards and content quality were met.
Oversaw freelance writers and community contributors. Developed SEO article briefs and provided writers with editorial direction and support.
Identified new content opportunities for growth. Leveraged keyword research to inform new content and generate new leads. Refreshed & optimized articles for SEO (Tool stack: Ahrefs, Clearscope).
Assisted with copywriting: Crafted copy for email newsletters, landing pages, paid advertisements, and other marketing campaigns.
Measured content performance. Analyzed metrics around published content to measure impact and evolve strategy. Repurposed content to maximize reach.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ba49142c-49db-4e22-91b4-c23d9397df74/DribbbleLogoOriginal.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ba49142c-49db-4e22-91b4-c23d9397df74/DribbbleLogoOriginal.png" width="40px" /> Content Editor | ****August 2018 - August 2020

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Grew Dribbble’s blog into a valuable resource for creative professionals and enthusiasts. Supported cross-functional teams with copywriting and content needs.

Grew our network of community contributors. Regularly sourced new design writers and experts to share insights. Edited and published editorial contributions.
Developed new editorial series that resonated with the designer audience. Identified community members to feature and interview on the blog.
Supported various branded content initiatives. Created content to promote new product releases, marketing campaigns (i.e. podcast and newsletters), and brand announcements.

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